Individual Coached Program

Puppy Foundations

Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Individual Coached Program

Puppy Foundations

Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Individual Coached Program

Puppy Foundations

Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Experience an immersive, all-encompassing, customized, terrier-specific puppy program. Raise your terrier with complete expert guidance and support. Early critical prevention of common challenges, expert routines, and invaluable fast-tracked early learning.

How Does the Program Work?



1 Planning Consultation + 1 Month of Coached Sessions

Week 1: Before Your Puppy Comes Home - The Planning Consultation

Before your puppy comes home we will meet over Zoom. In this meeting we will discuss your lifestyle and needs and I will lead you through ideal and customized early routines, supplies, and set-ups. It is invaluable to be completely prepared and ready before your puppy comes home!


Weeks 2-5: A Month of Coaching

We will meet weekly over Zoom during your first month with your puppy. In our sessions we will dive into routines, prevention of serious terrier challenges, and we will fast track your puppy’s learning with customized terrier-specific training. You will experience live demonstrations, customized advice, and you will be coached in real time and see your puppy excel.


No Prior Tech Experienced Needed

All you need is WiFi and a computer, tablet, or smartphone, and we are set!

24/7 Support During Your Program

Throughout your program you can text message and email me any questions you might have about any aspect of raising your pup. You are encouraged to send videos for review. Absolutely no concerns left unaddressed.


Lots of Documentation

You will have access to organized documentation with clear and concise homework instructions, articles, videos, and more. All learning styles are supported.

Fun Fun Fun!

Puppy raising is a lot of work, but in this program you aren’t alone, and you have 24/7 access to a specialist. Gone are the days of stressful group puppy classes where your terrier puppy is wildly distracted and considered the “worst” in the class. In this program you will feel supported and see your puppy transform into a confident, relaxed, and friendly terrier who loves to work with you.

Planning Ahead is Important



Once your puppy comes home they will begin learning in every single moment. If you aren’t prepared, your puppy may start learning routines you don’t want and that can be tricky to unravel. It is really important to know how to set yourself up for success from the very beginning. Puppy Foundations has limited spots and begins before your puppy comes home, so that you will be prepared from all angles before your puppy steps foot in your home. Puppyhood is a precious time for terriers. Once a puppy is more than 4 months old, they will be in the zone of Foundations Plus+ which is more intensive because we are no longer working from a “preventive” state.

Finn’s Story

“Emma is the best trainer we have ever worked with. I bet we have worked with 6 different trainers over the years and she is definitely the best. She understands terriers and always knew exactly how to solve the behavior. Without our training I would have been lost with my terrier puppy. But since we got off on the right foot, I was never frustrated and the dog was never frustrated. We never got caught up in bad habits. It taught me how to teach my welsh terrier always with success.”

Missouri USA

Winston’s Story

“She has found her calling in life. There are not very many people that you can say, you were made for that. Emma has found her calling for sure. Without exception, every lesson that we finished up, I felt better than when we started. Even if we hadn’t done our homework perfectly, after our meetings, I always felt more enthused and just more upbeat. I can’t imagine raising our terrier puppy without the basis that Emma gave us.”

Debbie & Wayne
Indiana, USA

Griffin’s Story

“Learning how to create a connection with your pup through love, fun, positivity and mutual respect; I was pleasantly surprised to see how well the 1:1 Face Time sessions worked so that the training could be personalized to how Griffin was responding. It also helped to see Miles demonstrating some of the training methods. Emma – you know I love all you’ve done to make our special pup Griffin such a joy. You are so much more than a terrier trainer.”

Florida, USA

Tory’s Story

“When I brought my terrier puppy home at 9 weeks of age, I had 2 goals that I wanted to accomplish: good behavior and good socialization. Emma has such insight into the terrier brain and how they perceive things. Having had a Welsh Terrier before, it has been an exciting experience to see Tory’s responsiveness to the training. Whatever she learns seems to become imprinted very quickly into her brain.”

New York, USA

Frequently Asked Questions


Can't I just do a local puppy class? Why invest in Puppy Foundations?
  1. Puppy classes can be overwhelming experiences for terrier puppies. Socialization shouldn’t mean over-exposing or overwhelming a puppy with new experiences. It should mean exposing a puppy to a variety of optimal experiences. 
  2. Puppies go through what are commonly refered to as “fear periods” where they suddenly become concerned about their environment. If you are enrolled in a weekly group class, the chances are that your puppy will go to class during one of these periods. If your puppy is going through a fear period during a group puppy class, the overwhelming sights, sounds, and smells in class can elicit negative associations that can be lasting.
  3. Even if there is a good curriculum, puppy classes are highly distracting environments. It is unrealistic to expect that you and your terrier puppy will learn strong foundations to last a lifetime there.
  4. Puppy class is often the first experience a puppy will have on-leash around a group of other dogs in an enclosed enviroment. Terrier puppies in particular are at risk of having their first “accidental training session” of rehearsing leash “over-reactivity” — where the puppy/dog pulls on the leash frantically, frustrated, and wanting to get to the other dogs, and with increasing intensity. When you are out walking, you know “that dog,” and we don’t want to teach our puppy to be “that dog” early on!
  5. Playtime can be a free-for-all, with all different sizes of puppies, none of whom already know appropriate play. If the puppy class is not expertly run, your puppy is at risk of of learning poor routines, or even having a negative experience that shapes the future of how they view other dogs. Terriers tend to be the ones that are playing too roughly, and other puppies typically won’t be good at helping your puppy learn to reduce their roughness. Instead, often your terrier puppy will learn that they can be as rough as they want. This is a common challenge I see in adolescent terriers that did group puppy classes when they were younger.
  6. Terriers are prone to many complex behavior challenges. These challenges are often not addressed in-depth in group puppy classes (and/or can easily be accidentally begun and practiced there) and they are the most common reasons why terriers, especially rare breeds, have a high re-homing rate.
  7. You will be on your own for the majority of your home routines and post-class questions in a group puppy class. You won’t have someone to text message in the evening when you feel worried or unsure.
  8. If you plan on attending a group class instead of this program, please look for a program that is rewards-based, that is very careful about the interactions between puppies (often with more than one instructor/facilitator present), that has non-slip flooring, and that strictly limits the ages of the puppies. Fear Free (designed by veterinarians and behavior experts) advise that introductory puppy classes should be rigid about capping the age of entry to 16 weeks of age (just under 4 months of age).

Terrier Academy foundation programs are immersive, full of one-on-one Q&A with an expert, and are conducted in your “real daily life environment.” We discuss all aspects of healthcare, behavior, routines, and more. Throughout Puppy Foundations, you will have access to an expert in terrier behavior 24/7 for the critical periods of your puppy’s development. Because I only work with terriers, I am very well-attuned to what I see. You will avoid early traumatic experiences for your puppy, you will learn how to safely socialize your puppy, and none of your questions on any aspects of raising your puppy will be left unanswered.

How important are a dog's first few months of life?

The critical canine socialization period is considered to begin before you meet your puppy at around 3 weeks of age, and to close between at 12-16 weeks / 3-4 months of age. This is the very special period where young puppies approach new experiences with minimal hesitation or fear. Puppies in the socialization period are like little sponges open to learning! As puppies mature and the critical socialization window closes, they begin to be more cautious about new experiences. The reason behind this shift is natural: as puppies become more mobile and independent, they need to be more careful not to put themselves at risk in their environment. Therefore, learning can be accelerated during the socialization period, and can be a bit slower and/or more complex the older the puppy gets. Many behavior challenges can be traced back to socialization problems.

Traditionally, people begin puppy classes and thinking about routines and training AFTER the critical socialization period closes. This is a major missed opportunity for terrier types, as these types of dogs typically need extra help learning how to be “pets.” The socialization period is very brief and precious for terriers. Remedial (catch-up) socialization will never offer the same advantages of early socialization, and requires a great deal more skill and effort.

If you are set up properly before your puppy comes home and begin working with your puppy right away, you and your puppy will have a beautiful foundation that will last a lifetime.

Help! I am struggling with my puppy!

Please check out Foundations Plus+. If you are struggling, that means that challenges are already established and getting immediate detailed help now will be invaluable for preventing long-term challenges.

My puppy is older than 4 months of age...

If you have raised an older puppy (over 4 months of age): If you raised your terrier puppy and they are over 4 months old, you will be applying under Foundations Plus+. Head over to that page to learn more!

You are getting or have an older puppy: If you are expecting to bring home an older terrier puppy (4+ months of age), or already have a new-to-your-family older puppy and want to apply for Foundations, you will be applying under Foundations Plus+. When you apply, please provide as much detail about your puppy’s background as possible (who will be or has been raising/fostering your puppy? What else do you know about your puppy’s background? Any details are useful!), and please describe your own situation and lifestyle. Terrier puppies at this age are at the peak of activity level and will already have some established routines. It isn’t uncommon to need to do a bit of “catch up” at this age and possibly remedial socialization. By talking together at length, we can develop a plan to fast track your more detailed work up front and get you on the right path, right away.

I already have a dog(s) and am going to add a puppy to my family...

Terrier puppies, especially certain breed types, can be intense for an pre-exisiting dog. To avoid challenges, it is ideal to expect that you will want to put in extra work in to helping the dogs adjust.

If you are applying BEFORE getting your puppy:

Option #1: Apply for Puppy Foundations well before bringing puppy home! If you need extra help integrating the dogs, you may end up wanting to add additional sessions onto your program.

Option #2: You may want to opt for a Behavior Assessment before Puppy Foundations (I will subtract the cost of the first week of Puppy Foundations from your Assessment) so that we can talk in depth about your home layout, your lifestyle, the personality of your current dog(s), the breed type of your future puppy, and so that we can get you set up for success long-term from the get-go. My Behavior Assessments include a customized 6-10 page document detailing all of my suggestions so you will be on the right foot with a plan for intergrating the dogs. Please put your intent to proceed in such a manner in the notes of your application form.

If you already have your puppy and there are challenges:

Begin with a Behavior Assessment. Don’t worry, Puppy Foundations are still on the table, but we will want to meet for a much more in-depth meeting before proceeding. Read more about Behavior Assessments here.

Do you work with other breed types of dogs, or mixed-breed dogs?

Any dog with a spirited terrier-style personality is welcome! I love working with rescue dogs with unknown genetic lineage who are clearly part of the terrier family. I foster tough cases now and then and am a big fan of giving misunderstood dogs a second chance.

I am just one person, so I dedicate my time to terrier types. If I feel your concerns are more general, I will provide you with an expert referral.


Non-terrier-types are 100% welcome to apply for Terrier Academy Courses or On-Demand programs. Training that is effective for terriers has to be pretty dang rock-solid… For your viewing pleasure, please enjoy the following video of my sister who is a very busy professional with her cats. She only had time for two sessions with me and these are the results for her rescue cats:

Do I need to be technologically savvy?

Nope! Many of my clients had done very little on a computer, tablet, or smartphone before working with me. As long as you have a smartphone, iPad, tablet, or computer and a WiFi connection, you are good to go! I use Zoom and will be happy to help you with it.

How do I book live online coaching?

Live online coached programs are by application only. Please look carefully over the different programs and pricing, and once you are ready, apply by clicking the “apply” buttons and filling out the intake form. I read applications carefully and admit clients if they are the right fit. After reviewing your application, I will email you know if you are a good fit for the program, and from there, we will discuss details and scheduling. Foundation Program spots are limited, so please try to apply as much in advance as possible.

Can you send me your supply list ahead of our first meeting?

This is a great question!

I think I get this question a lot because we are all used to a very traditional dog “training” approach: you get the list of supplies, you get the puppy, you “train” the puppy.

The fallout of the old approach is that it is one-size-fits-all is rule-based, and every single person and every single dog will have very different needs. Traditionally when the end result wasn’t good, the person or the dog was blamed. Blame is so silly when we all lead such different and unique lives!

In our first meeting, I go through all of the big topics that you will want to know before you bring your puppy home, and all of those cross over with the supplies you will need. All of these needs and routines will vary significantly based on your needs and lifestyle. My approach is based on customization for your and your puppy’s needs. Usually problems arise when the big picture isn’t adding up. Through Puppy Foundations I want to help you with the big picture – not just a one-size-fits-all “training list.”

What happens after I complete Puppy Foundations?

After you complete Puppy Foundations, your terrier will understand how to work with you and focus when working, and you will both have great socialization and home routines under your belts. Your puppy will be a well rounded terrier. At this stage, you may be inspired based on your success to go to the next level.

Advanced Foundations delves deeper into more advanced life skills.

After completing Advanced Foundations, the sky really is the limit for what you can achieve with your terrier! Check out Terrier Academy Courses!

I need help picking my future companion. Help!

If you are thinking ahead and want to email me general questions about picking a puppy/breed, I am happy to help. I really respect people who research!

I offer limited consultations to really motivated people who have lots of questions and really want face-to-face Q&A session with an expert. These meetings are 45 minutes and are conducted over Zoom. They are not listed anywhere else on this website. If you want to book such a meeting, go here (it says not to book ahead but go ahead) and email me after you book to introduce yourself. Common focuses are what breed is going to be the best fit for you, what age of puppy/dog would be best for you, and how to interview breeders based on your needs. I don’t recommend specific breeders because there are many wonderful terrier breeders, and each prospective home will have different needs. Rather than telling you what breeder to go to, I will help you figure out how to find and interview breeders to suit your needs and ensure you do not accidentally support the mistreatment of animals.

Looking for a hard-to-find type of terrier?

Keep in mind that excellent breeders select homes based on which applications seem like the best homes, not based on a lottery or line-up system. Instead of being asked about money right away, the breeder should ask you about yourself. And speaking of money? Rare breeds bred well are rarely cheap. Please remember that breeders who don’t do health testing can put you at risk for seriously expensive challenges. And wait time? Wait time for a puppy should NOT be a deterrant, it is a good sign! At first, you may be told a long wait time. Please keep in mind if the breeder feels you are the right fit, you may not ultimately have to wait as long as you think. Other considerations? Look into why certain breeds are “rare.” Typical breed descriptions aren’t always useful… Check out this article for some extra insight about why breed descriptions aren’t as helpful as another way of learning about a breed.

If you’ve had a rare breed before:

If you’ve had a rare breed before, please also consider that each dog will be different, and if you’ve had smooth experiences before, there will always be that one dog that isn’t as easy as the last several. Many of my behavior clients found me because they were looking forward to retirement with their favorite long-time breed, and ended up with a full-strength working dog. It is really worth considering the worst case scenario on the breed’s spectrum and imagining if it is still the right fit for you where you are in your life, here and now.

Looking for a purebred dog?

If you are looking for a purebred dog, I strongly recommend that you begin by looking at national breed clubs that have active websites with breeder listings that require all listed breeders to be club members in good standing and to sign a clear code of ethics. This is different than a general “market place.” Active clubs with active websites and code-of-ethics breeder listings are usually non-profit, care about who they list and often really try to regulate their listings. Keep in mind that a lot goes into dog breeding. So often people assume that there isn’t a lot to it, and overlook abuse of animals by assuming dog breeding in general is and looks messy and rough. Do the breeding dogs live without walls outdoors? Do the puppy or parent areas seem clean? Does the breeder have you sign a contract (remember, contracts work both ways!)… Trust your gut. Dogs live for at least a decade, hopefully more. The lives of the breeding dogs lives matter, your dog’s long term well-being matters, and your experience matters.

Looking for a rescue dog?

It is critical not to support absolutely anyone who mistreats animals, or recommends outdated and abusive methods. Not all rescue groups are ethical or kind to dogs. Often we assume this as a given, and sadly, it is not the case. Asking a rescue group or individual how they recommend handling common “behavior challenges” can be telling. A big red flag is recommendation of methods that function to startle, scare, or that emply force on a puppy or dog. Such methods include: holding a puppy firmly against the your body until they stop squirming, stepping on a dog’s leash to force them into a down, spraying water or vinegar in a dog’s face, shaking a can of pennies to scare a dog, a person biting(!) a puppy, etc.

Raise a confident, well-adjusted, friendly, wonderful canine citizen.

All aspects are covered to get you on track and enjoying life with your intelligent and hilarious terrier. 

4 reviews for Puppy Foundations

  1. Susan Crawford

    When we got Fiona, our Welsh puppy, I really wanted to avoid issues we’d had with our Airedales. (Our last Airedale dropped out of group classes after repeating puppy kindergarten twice and I hadn’t learned much at all.) I know what it’s like to constantly butt heads with a terrier and I wanted to be able to enjoy Fiona from the beginning and not wait until she’s an old dog for her to be a good dog. Emma helped us so much and now, at almost six months, Fiona is a joy. I can pull out the tug toy and redirect all kinds of puppy energy that would otherwise go toward biting and mayhem. I can keep her little brain busy figuring out what I want her to do instead of how she can be naughty. Working with her delightful little terrier personality is so much better than bucking it, or waiting for her to get old. Thank you, Emma!

  2. PAUL WALES (Verified Student)

    Emma has been an incredible help in understanding our puppy’s behavior and needs, as well as teaching us how to deal with the inevitable issues that arise in the training of a healthy, happy, well-adjusted Welsh Terrier. For guiding you and your pup through the crucial first weeks of what will become a lifelong relationship, Emma’s the ultimate teacher, coach, therapist and confidence-builder every family needs needs!

  3. Chip Signorino (Verified Student)

    This was our first experience having a puppy and Emma was a Godsend. She gave us so many ideas and tips for dealing with a puppy and her potty issues and how to handle her tendency to nip when we play with her. Emma also advised us to start feeding her raw food and that was so helpful in getting our puppy not to pee so much in the house. We are so grateful for Emma’s help and encouragement and she has made our first experience with a puppy so much easier and so much fun for the whole family and our new puppy.

  4. Amber Tsai (Verified Student)

    This is my first time having a terrier puppy, and I was so nervous about taking care of a wild terrier puppy even before she came. Thanks to Emma, I was able to prepare from the very beginning and understand my puppy’s behavior. My puppy and I had a lot of fun working through the homework every week together. Emma gave concrete feedback on our every single video, and I did see progression under her coaching. Emma is so encouraging and never rejects my questions about anything terrier. I learned so much and feel more confident after taking the puppy foundations, and I believe my puppy feels the same!

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