Individual Coached Program

Puppy Foundations

Starts before your puppy comes home
Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Individual Coached Program

Puppy Foundations

Starts before your puppy comes home
Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Individual Coached Program

Puppy Foundations

Starts before your puppy comes home
Puppies 8 weeks – 4 months of age

1 Planning Consultation +
1 Month of Immersive Coaching

Investment: $695
Limited Spots, By Application Only


Experience an immersive, all-encompassing, customized, terrier-specific puppy program. Raise your terrier with complete expert guidance and support. Early critical prevention of common challenges, expert routines, and invaluable fast-tracked early learning.

How Does the Program Work?



1 Planning Consultation + 1 Month of Coached Sessions

Week 1: Before Your Puppy Comes Home - The Planning Consultation

Before your puppy comes home we will meet over Zoom. In this meeting we will discuss your lifestyle and needs and I will lead you through ideal and customized early routines, supplies, and set-ups. It is invaluable to be completely prepared and ready before your puppy comes home!


Weeks 2-5: A Month of Coaching

We will meet at a regular day/time weekly over Zoom during your first month with your puppy. In our sessions we will dive into routines, prevention of serious terrier challenges, and we will fast track your puppy’s learning with customized terrier-specific training. You will experience live demonstrations, customized advice, and you will be coached in real time and see your puppy excel.


No Prior Tech Experienced Needed

All you need is WiFi and a computer, tablet, or smartphone, and we are set!

24/7 Support During Your Program

Throughout your program you can text message and email me any questions you might have about any aspect of raising your pup. You are encouraged to send videos for review. Absolutely no concerns left unaddressed.


Lots of Documentation

You will have access to organized documentation with clear and concise homework instructions, articles, videos, and more. All learning styles are supported.

Fun Fun Fun!

Puppy raising is a lot of work, but in this program you aren’t alone, and you have 24/7 access to a specialist. Gone are the days of stressful group puppy classes where your terrier puppy is wildly distracted and considered the “worst” in the class. In this program you will feel supported and see your puppy transform into a confident, relaxed, and friendly terrier who loves to work with you.

This program begins before you bring your puppy home


Puppy Foundations consists of a Planning Session before you get your puppy, and a month of Coached Sessions once your puppy is home. If you are motivated to enroll in this program with your new puppy, you will want to apply ahead of time. Once you are enrolled, we can schedule the planning session soon. This will allow you the necessary time to order and set up the recommended supplies (which is important right now with supply chain delays!), dive into the extensive documentation, and ask any and all questions about how to start out right for your specific lifestyle. Then when you find out your puppy’s ETA, you can notify me, and as a current client who has already completed the planning session and is ready with your setup, you will bypass the 1-2 month waitlist for Coached Sessions! Training and routines will start right from day #1, while your puppy is still in the critical socialization period, and with no future regrets.


Already have your puppy, or is your puppy coming home very soon? Check out Foundations Plus+!

Finn’s Story

“Emma is the best trainer we have ever worked with. I bet we have worked with 6 different trainers over the years and she is definitely the best. She understands terriers and always knew exactly how to solve the behavior. Without our training I would have been lost with my terrier puppy. But since we got off on the right foot, I was never frustrated and the dog was never frustrated. We never got caught up in bad habits. It taught me how to teach my welsh terrier always with success.”

Missouri USA

Winston’s Story

“She has found her calling in life. There are not very many people that you can say, you were made for that. Emma has found her calling for sure. Without exception, every lesson that we finished up, I felt better than when we started. Even if we hadn’t done our homework perfectly, after our meetings, I always felt more enthused and just more upbeat. I can’t imagine raising our terrier puppy without the basis that Emma gave us.”

Debbie & Wayne
Indiana, USA

Griffin’s Story

“Learning how to create a connection with your pup through love, fun, positivity and mutual respect; I was pleasantly surprised to see how well the 1:1 Face Time sessions worked so that the training could be personalized to how Griffin was responding. It also helped to see Miles demonstrating some of the training methods. Emma – you know I love all you’ve done to make our special pup Griffin such a joy. You are so much more than a terrier trainer.”

Florida, USA

Tory’s Story

“When I brought my terrier puppy home at 9 weeks of age, I had 2 goals that I wanted to accomplish: good behavior and good socialization. Emma has such insight into the terrier brain and how they perceive things. Having had a Welsh Terrier before, it has been an exciting experience to see Tory’s responsiveness to the training. Whatever she learns seems to become imprinted very quickly into her brain.”

New York, USA

Based on 7 reviews
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Showing 7 of 7 reviews (5 star). See all 7 reviews
  1. Karen Prater (Verified Student)

    Puppies are sweet, adorable and full of promise. Within 24 hours, your new puppy will start to challenge your sleep and your sanity. You need Emma to guide you. Artie was 8 weeks when we brought him home on a Monday. Artie had his first training session 24 hours later.

    Emma has a proven plan that starts before you bring puppy home. If you work with Emma, not only will you have a template to follow and weekly zoom lessons, but you can text Emma with questions. For example, it was really cute the first time Artie scooped all the water out of his water bucket and started playing ‘slip & slide’ inside his puppy palace. He was having a great time, but we could see that left unchecked, this was going to lead to future challenges. Fortunately, Emma has seen it all before. She helped us test out a few solutions until we found what worked for us. No matter what Artie threw at us, we could count on Emma to guide us through it.

    Now that Artie is 10 months, I can whole heartedly say Emma’s program works. Artie is a confident dog. He is well socialized, and is on his way to being our dream dog.

    We’ve had 3 Airedales in the past. Our first Airedale we brought home at 8 weeks. She was a wonderful and amazing dog, who fit into our lifestyle despite the traditional dog training class we attended, and officially failed. The next two we adopted as adults through rescue. Both were also sweet dogs, but each had significant behavioral challenges that limited their ability to enjoy the world. We spent most of their years with us controlling their environment while trying to re-condition them to be more comfortable and confident. For our fourth dog, we decided to raise a puppy again.

    I am so grateful we found Emma, a Terrier specialist and a great person. We’ve worked with a lot of other trainers with our terriers over the past 30 years. Emma is the kind of dog trainer who likes humans too. She provides information verbally, and in writing after each weekly lesson. Emma is patient and sympathetic. Emma will not ‘grab the leash’ from you, have your dog execute a command, and then ridicule you in front of the class for not being able to replicate it. Emma will listen to you, watch how you interact with your dog, and provide feedback that you can put into action. I often joke that Artie already knows how to do most things, he is just waiting for us to learn how to ask him. Emma is the kind of trainer who understands teaching humans how to communicate is the key to partnering with a Terrier.
    You can turn a terrier puppy into your dream dog too. Just follow these steps:

    1. Contact Emma

    2. Invest in success. Set up the Puppy Palace. Don’t cut corners: get the tarp, get the fluffy squid tug toy, get the leash with the light weight weight buckle. Order a bunch of Toppls. Everything has been Terrier tested & approved. The dividends may roll in slowly, but they grow over a lifetime.

    3. Bring puppy home and enjoy the journey! One day, you will look out the door and realize that little ball of frenetic fluff is turning into your dream dog.

    Puppy FoundationsPuppy Foundations

    Uploaded image(s):

    Image #1 from Karen Prater
    Image #2 from Karen Prater
    Image #3 from Karen Prater
  2. Lindsey Riggs (Verified Student)

    Emma set us up for success before our Frankie even arrived. The puppy supply list and set up she recommends are easy, well thought out, and great for the puppy and their person. Puppy Foundations is a gem of a program. I love that it helped me understand what Frankie is thinking when she behaves a certain way so that I can train her in more loving and affective ways. The class provided me with excellent training techniques but even better helped to establish a wonderful bond and trust between my puppy and me. Thank you, Emma and Miles!

    Puppy FoundationsPuppy Foundations

    Uploaded image(s):

    Image #1 from Lindsey Riggs
  3. Elise Achenbach (Verified Student)

    This is our 2d terrier puppy, our 4th terrier companion, but our FIRST Welsh terrier. We won’t repeat what’s already been said above, except yes, yes, and YES. One of the many things we have really valued about Emma’s program is that it anticipates common issues (nipping, guarding, body sensitivity, to mention a few) & instills proactive preventive measures with the goal of (1)educating us about our dog’s needs and (2)ultimately avoiding the issues from the get-go. Three cheers for Puppy Foundations!

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  4. Susan Crawford

    When we got Fiona, our Welsh puppy, I really wanted to avoid issues we’d had with our Airedales. (Our last Airedale dropped out of group classes after repeating puppy kindergarten twice and I hadn’t learned much at all.) I know what it’s like to constantly butt heads with a terrier and I wanted to be able to enjoy Fiona from the beginning and not wait until she’s an old dog for her to be a good dog. Emma helped us so much and now, at almost six months, Fiona is a joy. I can successfully redirect all kinds of puppy energy that would otherwise go toward biting and mayhem. I can keep her little brain busy figuring out what I want her to do instead of how she can be naughty. Working with her delightful little terrier personality is so much better than bucking it, or waiting for her to get old. Thank you, Emma!

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  5. PAUL WALES (Verified Student)

    Emma has been an incredible help in understanding our puppy’s behavior and needs, as well as teaching us how to deal with the inevitable issues that arise in the training of a healthy, happy, well-adjusted Welsh Terrier. For guiding you and your pup through the crucial first weeks of what will become a lifelong relationship, Emma’s the ultimate teacher, coach, therapist and confidence-builder every family needs needs!

    Puppy FoundationsPuppy Foundations

Frequently Asked Questions


Can't I just do a local puppy class? Why invest in Puppy Foundations?
  1. Puppy classes can be overwhelming experiences for terrier puppies. Socialization shouldn’t mean over-exposing or overwhelming a puppy with new experiences. It should mean exposing a puppy to a variety of optimal experiences. 
  2. Puppies go through what are commonly refered to as “fear periods” where they suddenly become concerned about their environment. If you are enrolled in a weekly group class, the chances are that your puppy will go to class during one of these periods. If your puppy is going through a fear period during a group puppy class, the overwhelming sights, sounds, and smells in class can elicit negative associations that can be lasting.
  3. Even if there is a good curriculum, puppy classes are highly distracting environments. It is unrealistic to expect that you and your terrier puppy will learn strong foundations to last a lifetime there.
  4. Puppy class is often the first experience a puppy will have on-leash around a group of other dogs in an enclosed enviroment. Terrier puppies in particular are at risk of having their first “accidental training session” of rehearsing leash “over-reactivity” — where the puppy/dog pulls on the leash frantically, frustrated, and wanting to get to the other dogs, and with increasing intensity. When you are out walking, you know “that dog,” and we don’t want to teach our puppy to be “that dog” early on!
  5. Playtime can be a free-for-all, with all different sizes of puppies, none of whom already know appropriate play. If the puppy class is not expertly run, your puppy is at risk of of learning poor routines, or even having a negative experience that shapes the future of how they view other dogs. Terriers tend to be the ones that are playing too roughly, and other puppies typically won’t be good at helping your puppy learn to reduce their roughness. Instead, often your terrier puppy will learn that they can be as rough as they want. This is a common challenge I see in adolescent terriers that did group puppy classes when they were younger.
  6. Terriers are prone to many complex behavior challenges. These challenges are often not addressed in-depth in group puppy classes (and/or can easily be accidentally begun and practiced there) and they are the most common reasons why terriers, especially rare breeds, have a high re-homing rate.
  7. You will be on your own for the majority of your home routines and post-class questions in a group puppy class. You won’t have someone to text message in the evening when you feel worried or unsure.
  8. If you plan on attending a group class instead of this program, please look for a program that is rewards-based, that is very careful about the interactions between puppies (often with more than one instructor/facilitator present), that has non-slip flooring, and that strictly limits the ages of the puppies. Fear Free (designed by veterinarians and behavior experts) advise that introductory puppy classes should be rigid about capping the age of entry to 16 weeks of age (just under 4 months of age).

Terrier Academy foundation programs are immersive, full of one-on-one Q&A with an expert, and are conducted in your “real daily life environment.” We discuss all aspects of healthcare, behavior, routines, and more. Throughout Puppy Foundations, you will have access to an expert in terrier behavior 24/7 for the critical periods of your puppy’s development. Because I only work with terriers, I am very well-attuned to what I see. You will avoid early traumatic experiences for your puppy, you will learn how to safely socialize your puppy, and none of your questions on any aspects of raising your puppy will be left unanswered.

How important are a dog's first few months of life?

The critical canine socialization period is considered to begin before you meet your puppy at around 3 weeks of age, and to close between at 12-16 weeks / 3-4 months of age. This is the very special period where young puppies approach new experiences with minimal hesitation or fear. Puppies in the socialization period are like little sponges open to learning! As puppies mature and the critical socialization window closes, they begin to be more cautious about new experiences. The reason behind this shift is natural: as puppies become more mobile and independent, they need to be more careful not to put themselves at risk in their environment. Therefore, learning can be accelerated during the socialization period, and can be a bit slower and/or more complex the older the puppy gets. Many behavior challenges can be traced back to socialization problems.

Traditionally, people begin puppy classes and thinking about routines and training AFTER the critical socialization period closes. This is a major missed opportunity for terrier types, as these types of dogs typically need extra help learning how to be “pets.” The socialization period is very brief and precious for terriers. Remedial (catch-up) socialization will never offer the same advantages of early socialization, and requires a great deal more skill and effort.

If you are set up properly before your puppy comes home and begin working with your puppy right away, you and your puppy will have a beautiful foundation that will last a lifetime.

Help! I am struggling with my puppy!

Please check out Foundations Plus+. If you are struggling, that means that challenges are already established and getting immediate detailed help now will be invaluable for preventing long-term challenges.

My puppy is older than 4 months of age...

If you have raised an older puppy (over 4 months of age): If you raised your terrier puppy and they are over 4 months old, you will be applying under Foundations Plus+. Head over to that page to learn more!

You are getting or have an older puppy: If you are expecting to bring home an older terrier puppy (4+ months of age), or already have a new-to-your-family older puppy and want to apply for Foundations, you will be applying under Foundations Plus+. When you apply, please provide as much detail about your puppy’s background as possible (who will be or has been raising/fostering your puppy? What else do you know about your puppy’s background? Any details are useful!), and please describe your own situation and lifestyle. Terrier puppies at this age are at the peak of activity level and will already have some established routines. It isn’t uncommon to need to do a bit of “catch up” at this age and possibly remedial socialization. By talking together at length, we can develop a plan to fast track your more detailed work up front and get you on the right path, right away.

I already have a dog(s) and am going to add a puppy to my family...

Terrier puppies, especially certain breed types, can be intense for an pre-exisiting dog. To avoid challenges, it is ideal to expect that you will want to put in extra work in to helping the dogs adjust.

If you are applying BEFORE getting your puppy:

Option #1: Apply for Puppy Foundations well before bringing puppy home! If you need extra help integrating the dogs, you may end up wanting to add additional sessions onto your program.

Option #2: You may want to opt for a Behavior Assessment before Puppy Foundations (I will subtract the cost of the first week of Puppy Foundations from your Assessment) so that we can talk in depth about your home layout, your lifestyle, the personality of your current dog(s), the breed type of your future puppy, and so that we can get you set up for success long-term from the get-go. My Behavior Assessments include a customized 6-10 page document detailing all of my suggestions so you will be on the right foot with a plan for intergrating the dogs. Please put your intent to proceed in such a manner in the notes of your application form.

If you already have your puppy and there are challenges:

Begin with a Behavior Assessment. Don’t worry, Puppy Foundations are still on the table, but we will want to meet for a much more in-depth meeting before proceeding. Read more about Behavior Assessments here.

Do you work with other breed types of dogs, or mixed-breed dogs?

Any dog with a spirited terrier-style personality is welcome! I love working with rescue dogs with unknown genetic lineage who are clearly part of the terrier family. I foster tough cases now and then and am a big fan of giving misunderstood dogs a second chance.

I am just one person, so I dedicate my time to terrier types. If I feel your concerns are more general, I will provide you with an expert referral.


Non-terrier-types are 100% welcome to apply for Terrier Academy Courses or On-Demand programs. Training that is effective for terriers has to be pretty dang rock-solid… For your viewing pleasure, please enjoy the following video of my sister who is a very busy professional with her cats. She only had time for two sessions with me and these are the results for her rescue cats:

Do I need to be technologically savvy?

Nope! Many of my clients had done very little on a computer, tablet, or smartphone before working with me. As long as you have a smartphone, iPad, tablet, or computer and a WiFi connection, you are good to go! I use Zoom and will be happy to help you with it.

How do I book live online coaching?

Live online coached programs are by application only. Please look carefully over the different programs and pricing, and once you are ready, apply by clicking the “apply” buttons and filling out the intake form. I read applications carefully and admit clients if they are the right fit. After reviewing your application, I will email you know if you are a good fit for the program, and from there, we will discuss details and scheduling. Foundation Program spots are limited, so please try to apply as much in advance as possible.

Can you send me your supply list ahead of our first meeting?

This is a great question!

I think I get this question a lot because we are all used to a very traditional dog “training” approach: you get the list of supplies, you get the puppy, you “train” the puppy.

The fallout of the old approach is that it is one-size-fits-all is rule-based, and every single person and every single dog will have very different needs. Traditionally when the end result wasn’t good, the person or the dog was blamed. Blame is so silly when we all lead such different and unique lives!

In our first meeting, I go through all of the big topics that you will want to know before you bring your puppy home, and all of those cross over with the supplies you will need. All of these needs and routines will vary significantly based on your needs and lifestyle. My approach is based on customization for your and your puppy’s needs. Usually problems arise when the big picture isn’t adding up. Through Puppy Foundations I want to help you with the big picture – not just a one-size-fits-all “training list.”

For the Coached Sessions, can we meet at different days/times or with gaps in the schedule?

Puppy Foundations is all about setting up a strong foundation for a successful present and long-term future for both you and your puppy. For the Coached Sessions portion of the program, is important that you are able to meet once a week with Emma on a set day/time. The good news is, even if your location shifts during the program, meeting virtually is very accomodating for travel or location changes. 

Puppy Foundations programs are not scheduled where there will be planned gaps outside of the weekly format for the Coached Sessions. The first 4 weeks you share with your puppy are absolutely critical. If you foresee that that this sort of scheduling may be challenging in the first month with your puppy, you will want to consider Foundations Plus+ (you will still want to apply ahead of time, but you can state that you aren’t available until ____ dates to begin foundation coaching with your new puppy).

* Terrier Academy books on holidays, but never on weekends.

What do "Online Coached Sessions" actually look like??

Puppy Foundations includes a 45 minute planning session, and a month of weekly Coached Sessions. Each Coached Session is 45 minutes long and typically looks like this:

  1. We check in about how everything is going in puppy land! I answer all of your puppy questions. We talk about anything and everything puppy.
  2. I will explain the week’s topics, and run through the homework that is in your Terrier Academy account.
  3. Usually I will then demonstrate the exercise(s) with my dog Miles so you can see what you will be doing this week.
  4. Then you get to try! If you aren’t tech-savvy, don’t worry at all. I am a master at online coaching as I have been doing this for over a decade now. You will feel supported and relaxed as you try the exercise(s) with your puppy.
  5. I get to watch your puppy and observe how they learn and what motivates them. I can offer really exciting and unique tips and insight as we work together.
  6. At the end of the session, we check in again to ensure all of your questions are answered.
  7. After the session, you will have access directly from your Terrier Academy account to Puppy Foundations course materials, and the ability to text message or email me any and all questions you might have and you can send me video for review if you like.
  8. Don’t worry, the homework is very attainable. If you are busy, you can practice the homework as little as 5 minutes a few days that week and you will be on the fast-track. If you are an over-achiever, feel free to practice as much as you like.
What happens after I complete Puppy Foundations?

After you complete Puppy Foundations, your terrier will understand how to work with you and focus when working, and you will both have great socialization and home routines under your belts. Your puppy will be a well rounded terrier. At this stage, you may be inspired based on your success to go to the next level.

Advanced Foundations delves deeper into more advanced life skills.

After completing Advanced Foundations, the sky really is the limit for what you can achieve with your terrier! Check out Terrier Academy Courses!

I need help picking my future companion. Help!

If you are thinking ahead and want to email me general questions about picking a puppy/breed, I am happy to help. I really respect people who research!

I offer limited consultations to really motivated people who have lots of questions and really want face-to-face Q&A session with an expert. These meetings are 45 minutes and are conducted over Zoom. They are not listed anywhere else on this website. If you want to book such a meeting, email me. Common focuses are what breed is going to be the best fit for you, what age of puppy/dog would be best for you, and how to interview breeders based on your needs. I don’t recommend specific breeders because there are many wonderful terrier breeders, and each prospective home will have different needs. I will help you figure out how to find and interview breeders to suit your needs.

Looking for a hard-to-find type of terrier?

Keep in mind that excellent breeders select homes based on which applications seem like the best homes, not based on a lottery or line-up system. Instead of being asked about money right away, the breeder should ask you about yourself. And speaking of money? Rare breeds bred well are rarely cheap. Please remember that breeders who don’t do health testing can put you at risk for seriously expensive challenges. And wait time? Wait time for a puppy should NOT be a deterrant, it is a good sign! At first, you may be told a long wait time. Please keep in mind if the breeder feels you are the right fit, you may not ultimately have to wait as long as you think. Other considerations? Look into why certain breeds are “rare.” Typical breed descriptions aren’t always useful… Check out this article for some extra insight about why breed descriptions aren’t as helpful as another way of learning about a breed.

If you’ve had a rare breed before:

If you’ve had a rare breed before, please also consider that each dog will be different, and if you’ve had smooth experiences before, there will always be that one dog that isn’t as easy as the last several. Many of my behavior clients found me because they were looking forward to retirement with their favorite long-time breed, and ended up with a full-strength working dog. It is really worth considering the worst case scenario on the breed’s spectrum and imagining if it is still the right fit for you where you are in your life, here and now.

Looking for a purebred dog?

If you are looking for a purebred dog, I strongly recommend that you begin by looking at national breed clubs that have active websites with breeder listings that require all listed breeders to be club members in good standing and to sign a clear code of ethics. This is different than any marketplace, no matter what the marketplace is called. Active breed clubs with active websites and code-of-ethics breeder listings are usually non-profit, care about who they list, and often really try to regulate their listings. Keep in mind that a lot goes into dog breeding. Additionally, do not overlook your gut feelings if you are able to visit a breeder’s home – dog breeding facilities shouldn’t look “rough.” Do the breeding dogs live without walls outdoors? Do the puppy or parent areas seem unclean? Also remember, quality breeders of purebred dogs should have you sign a detailed contract. Contacts aren’t just for show dogs – they are also meant to protect the puppy and you!

Looking for a rescue dog?

It is critical not to support absolutely anyone who mistreats animals, or recommends outdated and abusive methods. Not all rescue groups are ethical or kind to dogs. Often we assume this as a given, and sadly, it is not the case. Asking a rescue group or individual how they recommend handling common “behavior challenges” can be telling. A big red flag is recommendation of methods that function to startle, scare, or that employ force on a puppy or dog. Such methods include: holding a puppy firmly against the your body until they stop squirming, stepping on a dog’s leash to force them into a down, spraying water from a spray bottle at a dog, shaking a can of pennies to scare a dog, a person biting(!) a puppy, e-collars, prong collars, choke chains, etc.

Raise a confident, well-adjusted, friendly, wonderful canine citizen.

All aspects are covered to get you on track and enjoying life with your intelligent and hilarious terrier. 

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